Brandon "Coach B" Winbush steps into the role of Executive Director with a mission rooted in lived experience, proven leadership, and a heart for youth. As a nationally certified strength and athletic performance coach, mental wellness advocate, and life mentor, Coach B has empowered athletes, students, and everyday individuals to overcome adversity and thrive.

Raised in the same communities Youth in Crisis serves, Coach B brings both professional expertise and personal connection to the work. Beyond the gym and classroom, he’s also a gamer and podcast host, using culture, conversation, and creativity to connect with young people on their level. With a vision to honor 25 years of impact and elevate it for the next generation, Coach B is committed to expanding programs, deepening mentorship, and making sure every young person feels seen, supported, and unstoppable.

Nicole is the Outreach Specialist who brings heart, trust, and real connection to the community. As a Boston native and dedicated mother, she meets people where they are and helps them get where they need to go.

Alexandra brings a passion for supporting and sharing the Youth in Crisis mission through beautiful, accessible media.